a16z-Backed Setter Launches Consumer App for Web3-Powered Commerce

New York City, Nov. 28, 2023 – Setter proudly announces the launch of its consumer app, a revolutionary platform for web3 powered commerce. Backed by Andreessen Horowitz (a16z), Superlayer, Serena Williams and more, Setter aims to redefine how consumers interact with exclusive product releases. Combining the excitement of limited edition drops with cutting-edge web3 technology, Setter is poised to bridge the gap between traditional e-commerce experiences and the burgeoning digital economy.

Web3-Powered Commerce
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In today's digital economy, brands, merchants, and artists are eager to explore the benefits of web3, attracted by its potential for deeper customer engagement and innovative market opportunities. This shift aligns with the evolving sentiment of Millennials and Gen Z, who seek greater authenticity and deeper insights into their online interactions with brands and products. However, the broader adoption of web3 faces challenges, primarily due to the complexity and unfriendliness of current wallet technologies, making this new paradigm seem intimidating and out of reach for many consumers. Setter steps in to address this gap, providing a seamless entry point into the world of web3, making it easy for everyday users to engage, interact, and transact in this emerging digital era.

“Our mission at Setter is to bring the benefits of web3 to everyone," said CEO Juan M. Hernandez. “We're not just building an app; we're fostering a new era of digital engagement where every user has the power to control their interactions and transactions, ensuring that the value they create is met with the empowerment they deserve. This launch is a significant step in our journey towards building a future that is more equitable and consumer-centric.”

Setter places consumers at the forefront of the web3 revolution, moving them from passive observers to active participants in the digital economy. Starting with popular categories such as sneakers and streetwear, the platform is rapidly broadening its horizon to encompass fashion, luxury items, and other consumer collectibles. This strategic expansion is guided by the objective to make web3 accessible, practical, and valuable for everyday interactions. By doing so, Setter is not just facilitating transactions; it's enabling consumers to take control of their digital economy.

Setter is launching campaigns in the coming weeks with brands, merchants and artists like Visionary Society, a lifestyle streetwear brand and community group. Leveraging tokengating mechanisms, Setter enables partners to create innovative web3 experiences that rewards their customers in ways not previously possible. This is accomplished via integrations with leading eCommerce platforms such as Shopify, which help Setter bridge the gap between web2 and web3 commerce.

A recent 2023 Shopify Commerce Trends Report underscores the transformative impact of web3 on the future of commerce. According to the report, an overwhelming 84% of surveyed businesses recognize the growing significance of web3 technologies in reshaping customer interactions and brand engagement. Central to this evolution is the innovative use of wallets and digital tokens, which are redefining customer loyalty and community building. This paradigm shift in commerce, facilitated by web3, heralds a new era where digital and physical realms blend seamlessly, offering unprecedented opportunities for consumer interaction, brand loyalty, and personalized experiences.

Setter is now available on the App Store and open to the public.
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